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Small Business Management and Entrepreneurship
Engelsk Paperback
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Small Business Management and Entrepreneurship
Engelsk Paperback

767 kr
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Om denne bog
Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing. This textbook is essential reading for small business management modules at all levels in addition to entrepreneurship modules and any programme requiring a focus on small businesses and enterprise.
Product detaljer
Sprog:
Engelsk
Sider:
512
ISBN-13:
9781473773899
Indbinding:
Paperback
Udgave:
8
ISBN-10:
147377389X
Udg. Dato:
22 mar 2021
Længde:
20mm
Bredde:
246mm
Højde:
189mm
Forlag:
Cengage Learning EMEA
Oplagsdato:
22 mar 2021
Forfatter(e):
Kategori sammenhænge