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- Building Social Media Word of Mouth
Af: Natalie T. Wood, Caroline K. Munoz Engelsk Paperback

#Share

- Building Social Media Word of Mouth
Af: Natalie T. Wood, Caroline K. Munoz Engelsk Paperback
Tjek vores konkurrenters priser
Social word of mouth (sWOM) has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalise its growing power.
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Social word of mouth (sWOM) has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalise its growing power.
Produktdetaljer
Sprog: Engelsk
Sider: 218
ISBN-13: 9781637424148
Indbinding: Paperback
Udgave:
ISBN-10: 1637424140
Udg. Dato: 30 dec 2022
Længde: 16mm
Bredde: 228mm
Højde: 152mm
Forlag: Business Expert Press
Oplagsdato: 30 dec 2022
Forfatter(e) Natalie T. Wood, Caroline K. Munoz


Kategori Markedsundersøgelser


ISBN-13 9781637424148


Sprog Engelsk


Indbinding Paperback


Sider 218


Udgave


Længde 16mm


Bredde 228mm


Højde 152mm


Udg. Dato 30 dec 2022


Oplagsdato 30 dec 2022


Forlag Business Expert Press