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Services Marketing

- Concepts, Strategies, & Cases
Af: John Bateson, K. Hoffman Engelsk Paperback

Services Marketing

- Concepts, Strategies, & Cases
Af: John Bateson, K. Hoffman Engelsk Paperback
Tjek vores konkurrenters priser
Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets. New content introduces you to technological advancements like robotics and artificial intelligence in services marketing and recent challenges, such as the consequences of the pandemic, stressed employees and disruptive customers. You gain valuable insights for business success with this comprehensive, current approach to services marketing and this edition''s practical global perspective.
Tjek vores konkurrenters priser
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20 kr
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Tjek vores konkurrenters priser
Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets. New content introduces you to technological advancements like robotics and artificial intelligence in services marketing and recent challenges, such as the consequences of the pandemic, stressed employees and disruptive customers. You gain valuable insights for business success with this comprehensive, current approach to services marketing and this edition''s practical global perspective.
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 448
ISBN-13: 9780357718308
Indbinding: Paperback
Udgave: 6
ISBN-10: 0357718305
Kategori: Økonomi
Udg. Dato: 27 mar 2023
Længde: 17mm
Bredde: 277mm
Højde: 217mm
Forlag: Cengage Learning, Inc
Oplagsdato: 27 mar 2023
Forfatter(e): John Bateson, K. Hoffman
Forfatter(e) John Bateson, K. Hoffman


Kategori Økonomi


ISBN-13 9780357718308


Sprog Engelsk


Indbinding Paperback


Sider 448


Udgave 6


Længde 17mm


Bredde 277mm


Højde 217mm


Udg. Dato 27 mar 2023


Oplagsdato 27 mar 2023


Forlag Cengage Learning, Inc