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Services Marketing
- Concepts, Strategies, & Cases
Engelsk Paperback
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Services Marketing
- Concepts, Strategies, & Cases
Engelsk Paperback

664 kr
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Om denne bog
Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets. New content introduces you to technological advancements like robotics and artificial intelligence in services marketing and recent challenges, such as the consequences of the pandemic, stressed employees and disruptive customers. You gain valuable insights for business success with this comprehensive, current approach to services marketing and this edition''s practical global perspective.
Product detaljer
Sprog:
Engelsk
Sider:
448
ISBN-13:
9780357718308
Indbinding:
Paperback
Udgave:
6
ISBN-10:
0357718305
Kategori:
Udg. Dato:
27 mar 2023
Længde:
17mm
Bredde:
277mm
Højde:
217mm
Forlag:
Cengage Learning, Inc
Oplagsdato:
27 mar 2023
Forfatter(e):
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