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Services Management

- Pearson New International Edition
Af: Jay Kandampully, Pearson Education Engelsk Paperback

Services Management

- Pearson New International Edition
Af: Jay Kandampully, Pearson Education Engelsk Paperback
Tjek vores konkurrenters priser

For S ervices Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management.

This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors.

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Tjek vores konkurrenters priser
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Fragt: 39 kr
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Tjek vores konkurrenters priser

For S ervices Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management.

This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 384
ISBN-13: 9781292042916
Indbinding: Paperback
Udgave:
ISBN-10: 1292042915
Kategori: Salg og marketing
Udg. Dato: 1 nov 2013
Længde: 13mm
Bredde: 216mm
Højde: 276mm
Forlag: Pearson Education Limited
Oplagsdato: 1 nov 2013
Forfatter(e): Jay Kandampully, Pearson Education
Forfatter(e) Jay Kandampully, Pearson Education

Kategori Salg og marketing

ISBN-13 9781292042916

Sprog Engelsk

Indbinding Paperback

Sider 384

Udgave

Længde 13mm

Bredde 216mm

Højde 276mm

Udg. Dato 1 nov 2013

Oplagsdato 1 nov 2013

Forlag Pearson Education Limited

Kategori sammenhænge