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Selling & Sales Management

- Developing Skills for Success
Af: Lisa Spiller Engelsk Paperback

Selling & Sales Management

- Developing Skills for Success
Af: Lisa Spiller Engelsk Paperback
Tjek vores konkurrenters priser
Packed with engaging examples and case studies from companies including Amazon, IBM, and Pepsi, as well as unique insights from sales professionals across the globe, this comprehensive textbook balances research, theory, and practice to guide students through the art and science of selling in a fast-changing and digital age. The text highlights the emerging role of storytelling, sales analytics and automation in a highly competitive and technological world, and includes exercises and role plays for students to practice as they learn about each stage of the selling process. As well as its focus on selling, the text also provides students with essential sales management skills such as onboarding, coaching, mentoring, and leading salespeople, as well as managing sales pipelines, territories, budgets, systems, and teams when not in the field.

Online resources are included to help instructors teaching with the textbook, including PowerPoint slides and a testbank. Chapter overviews and teaching notes for the roleplays included in the text and suggested course projects and worksheets are also provided for instructors.

Suitable for courses on selling and sales management at all college and university levels.
 
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Tjek vores konkurrenters priser
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Fragt: 39 kr
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Tjek vores konkurrenters priser
Packed with engaging examples and case studies from companies including Amazon, IBM, and Pepsi, as well as unique insights from sales professionals across the globe, this comprehensive textbook balances research, theory, and practice to guide students through the art and science of selling in a fast-changing and digital age. The text highlights the emerging role of storytelling, sales analytics and automation in a highly competitive and technological world, and includes exercises and role plays for students to practice as they learn about each stage of the selling process. As well as its focus on selling, the text also provides students with essential sales management skills such as onboarding, coaching, mentoring, and leading salespeople, as well as managing sales pipelines, territories, budgets, systems, and teams when not in the field.

Online resources are included to help instructors teaching with the textbook, including PowerPoint slides and a testbank. Chapter overviews and teaching notes for the roleplays included in the text and suggested course projects and worksheets are also provided for instructors.

Suitable for courses on selling and sales management at all college and university levels.
 
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 552
ISBN-13: 9781529712575
Indbinding: Paperback
Udgave:
ISBN-10: 1529712572
Kategori: Salg og marketing
Udg. Dato: 27 okt 2021
Længde: 37mm
Bredde: 246mm
Højde: 189mm
Forlag: Sage Publications Ltd
Oplagsdato: 27 okt 2021
Forfatter(e): Lisa Spiller
Forfatter(e) Lisa Spiller

Kategori Salg og marketing

ISBN-13 9781529712575

Sprog Engelsk

Indbinding Paperback

Sider 552

Udgave

Længde 37mm

Bredde 246mm

Højde 189mm

Udg. Dato 27 okt 2021

Oplagsdato 27 okt 2021

Forlag Sage Publications Ltd