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Salt, Sugar, Fat
- How the Food Giants Hooked Us
Af: Michael Moss
Engelsk Paperback
Se mere i:
Salt, Sugar, Fat
- How the Food Giants Hooked Us
Af: Michael Moss
Engelsk Paperback
Paperback
256 kr
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Sikker betaling
6 - 8 hverdage
Om denne bog

The No.1 New York Times Bestseller

In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world.

We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the ‘bliss point’ of sugary drinks. He unearths marketing campaigns designed – in a technique adapted from the tobacco industry – to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health.

Are you ready for the truth about what’s in your shopping basket?

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Product detaljer
Sprog:
Engelsk
Sider:
480
ISBN-13:
9780753541470
Indbinding:
Paperback
Udgave:
ISBN-10:
0753541475
Kategori:
Udg. Dato:
2 jan 2014
Længde:
24mm
Bredde:
199mm
Højde:
127mm
Forlag:
Ebury Publishing
Oplagsdato:
2 jan 2014
Forfatter(e):
Kategori sammenhænge