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Reverse Entrepreneurship in Latin America
- Internationalization from Emerging Markets to Developed Economies
Engelsk Hardback
Reverse Entrepreneurship in Latin America
- Internationalization from Emerging Markets to Developed Economies
Engelsk Hardback

429 kr
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Om denne bog

This book explores the concept of reverse entrepreneurship, providing real-life examples of innovative start-ups and ventures hoping to internationalize. Traditionally, entrepreneurial ideas have flowed from developed countries to emerging markets. This book, however, examines entrepreneurial ideas flowing in the opposite direction, with case studies from organizations that were initially launched in emerging markets. With a specific focus on Latin America, the cases examine the experiences of entrepreneurs and reveal much-needed strategies for entry into developed markets. This book will undoubtedly be useful to both academics and practitioners as it covers a wide range of industries, products and services and takes a closer look at market platforms and high-impact entrepreneurship. Providing a valuable contribution to a relatively unexplored area, this is a compelling collection of insights into reverse entrepreneurship which presents practical solutions for entrepreneurs looking to expand their businesses in the future.



Product detaljer
Sprog:
Engelsk
Sider:
136
ISBN-13:
9783319944654
Indbinding:
Hardback
Udgave:
ISBN-10:
3319944657
Udg. Dato:
22 sep 2018
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Birkhauser Verlag AG
Oplagsdato:
22 sep 2018
Forfatter(e):
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