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Research Methods and Data Analysis for Business Decisions
- A Primer Using SPSS
Engelsk Paperback
Research Methods and Data Analysis for Business Decisions
- A Primer Using SPSS
Engelsk Paperback

621 kr
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6 - 8 hverdage

Om denne bog

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.


Product detaljer
Sprog:
Engelsk
Sider:
258
ISBN-13:
9783030844233
Indbinding:
Paperback
Udgave:
ISBN-10:
3030844234
Udg. Dato:
1 nov 2022
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
1 nov 2022
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