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Rebrand Right

- How to refresh your brand and marketing to grow your business
Af: Sarah Robb, Rachel Fairley Engelsk Paperback

Rebrand Right

- How to refresh your brand and marketing to grow your business
Af: Sarah Robb, Rachel Fairley Engelsk Paperback
Tjek vores konkurrenters priser

Have you been challenged to refresh or fix your brand to reach new buyers and grow revenue? Are you wondering where to start and what it takes to do it successfully?

Strengthening your brand will create value for your business. But too often rebrands are done the wrong way and the expected revenue doesn’t follow.

You can’t afford to wing it.

Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business.

Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience.

Based on 50 years of experience with over 90 B2B and B2C brands, this is the definitive guide to modern rebranding.

Let’s get your rebrand right.

''A definitive guide on how to help your business grow through effective brand management and strategy.'' - Pete Markey CMO, Boots

''The book I wish I’d had earlier in my career. Brimming with obvious experience and practical steps to follow.'' - Marisa Kacary CMO, WilsonHCG

''When it comes to rebranding, no one is more qualified than Sarah and Rachel.'' - Alisha Lyndon CEO, Momentum ITSMA

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Tjek vores konkurrenters priser
Normalpris
kr 240
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

Have you been challenged to refresh or fix your brand to reach new buyers and grow revenue? Are you wondering where to start and what it takes to do it successfully?

Strengthening your brand will create value for your business. But too often rebrands are done the wrong way and the expected revenue doesn’t follow.

You can’t afford to wing it.

Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business.

Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience.

Based on 50 years of experience with over 90 B2B and B2C brands, this is the definitive guide to modern rebranding.

Let’s get your rebrand right.

''A definitive guide on how to help your business grow through effective brand management and strategy.'' - Pete Markey CMO, Boots

''The book I wish I’d had earlier in my career. Brimming with obvious experience and practical steps to follow.'' - Marisa Kacary CMO, WilsonHCG

''When it comes to rebranding, no one is more qualified than Sarah and Rachel.'' - Alisha Lyndon CEO, Momentum ITSMA

Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9781788607216
Indbinding: Paperback
Udgave:
ISBN-10: 178860721X
Kategori: Forretningsstrategier
Udg. Dato: 22 apr 2025
Længde: 21mm
Bredde: 157mm
Højde: 233mm
Forlag: Practical Inspiration Publishing
Oplagsdato: 22 apr 2025
Forfatter(e): Sarah Robb, Rachel Fairley
Forfatter(e) Sarah Robb, Rachel Fairley

Kategori Forretningsstrategier

ISBN-13 9781788607216

Sprog Engelsk

Indbinding Paperback

Sider 240

Udgave

Længde 21mm

Bredde 157mm

Højde 233mm

Udg. Dato 22 apr 2025

Oplagsdato 22 apr 2025

Forlag Practical Inspiration Publishing