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Reading Graphic Design in Cultural Context
Engelsk Paperback
Reading Graphic Design in Cultural Context
Engelsk Paperback

375 kr
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Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts.

Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

Product detaljer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9780857858016
Indbinding:
Paperback
Udgave:
ISBN-10:
0857858017
Kategori:
Udg. Dato:
7 feb 2019
Længde:
16mm
Bredde:
245mm
Højde:
189mm
Forlag:
Bloomsbury Publishing PLC
Oplagsdato:
7 feb 2019
Kategori sammenhænge