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Read Me

- 10 Lessons for Writing Great Copy
Af: Roger Horberry, Gyles Lingwood Engelsk Paperback

Read Me

- 10 Lessons for Writing Great Copy
Af: Roger Horberry, Gyles Lingwood Engelsk Paperback
Tjek vores konkurrenters priser

If you''ve ever struggled to craft a powerful message that really hits the spot, you''ll know it''s harder than it looks. Wouldn''t it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?

Well that''s exactly what you''ll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.

Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

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Fragt: 39 kr
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If you''ve ever struggled to craft a powerful message that really hits the spot, you''ll know it''s harder than it looks. Wouldn''t it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?

Well that''s exactly what you''ll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.

Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 192
ISBN-13: 9781780671819
Indbinding: Paperback
Udgave:
ISBN-10: 1780671814
Kategori: Vejledning i skrivning og redigering
Udg. Dato: 22 sep 2014
Længde: 16mm
Bredde: 231mm
Højde: 192mm
Forlag: Laurence King Publishing
Oplagsdato: 22 sep 2014
Forfatter(e): Roger Horberry, Gyles Lingwood
Forfatter(e) Roger Horberry, Gyles Lingwood

Kategori Vejledning i skrivning og redigering

ISBN-13 9781780671819

Sprog Engelsk

Indbinding Paperback

Sider 192

Udgave

Længde 16mm

Bredde 231mm

Højde 192mm

Udg. Dato 22 sep 2014

Oplagsdato 22 sep 2014

Forlag Laurence King Publishing