Part I. Understanding Purpose-driven Organizations.-
1. The New Logic of Purpose within the Organization; Carlos Rey, Jon San Cristobal Velasco and Juan Almandoz.-
2. Personal and Organizational Purpose Harmonisation; Carlos Rey and Ivan Malbašić.-
3. Three Dimensions of Purpose: Knowledge, Motivation and Action; Carlos Rey and Miquel Bastons.-
4. Why Purpose Needs Strategy (and Vice Versa); Carlos Rey and Joan E. Ricart.-
5. Purpose-driven Leadership; Pablo Cardona, Carlos Rey and Nick Craig.-
Part II. Creating Purpose-driven Organizations.-
6. Agile Purpose: Overcoming Bureaucracy; Carlos Rey, Nuno Pitta, Donatas Ramonas and Phil Sotok.-
7. Key Factors in Purpose Internalisation; Carlos Rey, Frederic Marimon and Marta Mas-Machuca.-
8. Nurturing Personal Purpose at Work; Carlos Rey, Juan Almandoz and Alex Montaner.-
9. (Re)Discovering Organizational Purpose; Clara Fontán, Ángel Alloza and Carlos Rey.-
10. Measuring the Purpose Effect; Álvaro Lleó, Carlos Rey and Nuria Chinchilla.
Part I. Understanding Purpose-driven Organizations.-
1. The New Logic of Purpose within the Organization; Carlos Rey, Jon San Cristobal Velasco and Juan Almandoz.-
2. Personal and Organizational Purpose Harmonisation; Carlos Rey and Ivan Malbašić.-
3. Three Dimensions of Purpose: Knowledge, Motivation and Action; Carlos Rey and Miquel Bastons.-
4. Why Purpose Needs Strategy (and Vice Versa); Carlos Rey and Joan E. Ricart.-
5. Purpose-driven Leadership; Pablo Cardona, Carlos Rey and Nick Craig.-
Part II. Creating Purpose-driven Organizations.-
6. Agile Purpose: Overcoming Bureaucracy; Carlos Rey, Nuno Pitta, Donatas Ramonas and Phil Sotok.-
7. Key Factors in Purpose Internalisation; Carlos Rey, Frederic Marimon and Marta Mas-Machuca.-
8. Nurturing Personal Purpose at Work; Carlos Rey, Juan Almandoz and Alex Montaner.-
9. (Re)Discovering Organizational Purpose; Clara Fontán, Ángel Alloza and Carlos Rey.-
10. Measuring the Purpose Effect; Álvaro Lleó, Carlos Rey and Nuria Chinchilla.