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Public Relations Management
Engelsk Paperback
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Public Relations Management
Engelsk Paperback

145 kr
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Om denne bog
The current century has witnessed a tremendous spurt in media and technology, thus making the job of a PR practitioner more challenging, but at the same time interesting. Constant media exposure on matters -- social, economic political and corporate -- has resulted in people demanding more accountability from those who govern them and also those in the marketplace. The new age media has brought about a paradigm shift on the power of the pen. Is it the mainstream media or the citizen journalists and bloggers, who spare no time in expressing their views on everything under the sun? And this has made a definite difference to organisations, who have to be much more vigilant than before. Public Relations has come centre stage in lending advise on areas that did not traditionally fall in its purview, especially in care management, corporate governance and corporate social responsibility. Those who study and practice PR have to understand the dynamics of the changing media matrix and acquire skills on how to handle various media. It is hoped, the book will provide many new insights and hands-on-skills to both the students and young practitioners in pursuing their jobs more efficiently and vigorously.
Product detaljer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9788120746114
Indbinding:
Paperback
Udgave:
ISBN-10:
8120746112
Kategori:
PR
Udg. Dato:
14 aug 2009
Længde:
19mm
Bredde:
175mm
Højde:
242mm
Forlag:
Sterling Publishers Pvt.Ltd
Oplagsdato:
14 aug 2009
Forfatter(e):
Kategori sammenhænge