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Psychology of the Consumer and Its Development
- An Introduction
Engelsk Paperback
Psychology of the Consumer and Its Development
- An Introduction
Engelsk Paperback

1.362 kr
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Om denne bog
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
Product detaljer
Sprog:
Engelsk
Sider:
362
ISBN-13:
9781461371588
Indbinding:
Paperback
Udgave:
ISBN-10:
1461371589
Kategori:
Udg. Dato:
23 okt 2012
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer-Verlag New York Inc.
Oplagsdato:
23 okt 2012
Forfatter(e):
Books from the same author
Kategori sammenhænge