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Psychology of the Consumer and Its Development
- An Introduction
Engelsk Hardback
Psychology of the Consumer and Its Development
- An Introduction
Engelsk Hardback

1.362 kr
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Om denne bog
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
Product detaljer
Sprog:
Engelsk
Sider:
362
ISBN-13:
9780306460739
Indbinding:
Hardback
Udgave:
ISBN-10:
0306460734
Udg. Dato:
30 jun 1999
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer Science+Business Media
Oplagsdato:
30 jun 1999
Forfatter(e):
Kategori sammenhænge