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Promotional Cultures
- The Rise and Spread of Advertising, Public Relations, Marketing and Branding
Engelsk Paperback

Promotional Cultures

- The Rise and Spread of Advertising, Public Relations, Marketing and Branding
Engelsk Paperback

217 kr
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Om denne bog
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Product detaljer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9780745639833
Indbinding:
Paperback
Udgave:
ISBN-10:
0745639836
Udg. Dato:
31 maj 2013
Længde:
20mm
Bredde:
152mm
Højde:
229mm
Forlag:
John Wiley and Sons Ltd
Oplagsdato:
31 maj 2013
Forfatter(e):
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