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Problems in Marketing

- Applying Key Concepts and Techniques
Af: Luiz A M Moutinho, Charles S Chien Engelsk Paperback

Problems in Marketing

- Applying Key Concepts and Techniques
Af: Luiz A M Moutinho, Charles S Chien Engelsk Paperback
Tjek vores konkurrenters priser

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

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Tjek vores konkurrenters priser

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Produktdetaljer
Sprog: Engelsk
Sider: 336
ISBN-13: 9780761971795
Indbinding: Paperback
Udgave:
ISBN-10: 0761971793
Kategori: Salg og marketing
Udg. Dato: 12 dec 2007
Længde: 0mm
Bredde: 186mm
Højde: 232mm
Forlag: SAGE Publications Inc
Oplagsdato: 12 dec 2007
Forfatter(e) Luiz A M Moutinho, Charles S Chien


Kategori Salg og marketing


ISBN-13 9780761971795


Sprog Engelsk


Indbinding Paperback


Sider 336


Udgave


Længde 0mm


Bredde 186mm


Højde 232mm


Udg. Dato 12 dec 2007


Oplagsdato 12 dec 2007


Forlag SAGE Publications Inc

Kategori sammenhænge