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Predictably Irrational

- The Hidden Forces That Shape Our Decisions
Af: Dan Ariely Engelsk Paperback

Predictably Irrational

- The Hidden Forces That Shape Our Decisions
Af: Dan Ariely Engelsk Paperback
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.Why can a 50p aspirin do what a 5p aspirin can''t? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn''t be? How do our expectations influence our actual opinions and decisions?In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.Why can a 50p aspirin do what a 5p aspirin can''t? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn''t be? How do our expectations influence our actual opinions and decisions?In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
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Produktdetaljer
Sprog: Engelsk
Sider: 304
ISBN-13: 9780007256532
Indbinding: Paperback
Udgave:
ISBN-10: 0007256531
Kategori: Populærvidenskab
Udg. Dato: 5 mar 2009
Længde: 25mm
Bredde: 131mm
Højde: 195mm
Forlag: HarperCollins Publishers
Oplagsdato: 5 mar 2009
Forfatter(e): Dan Ariely
Forfatter(e) Dan Ariely

Kategori Populærvidenskab

ISBN-13 9780007256532

Sprog Engelsk

Indbinding Paperback

Sider 304

Udgave

Længde 25mm

Bredde 131mm

Højde 195mm

Udg. Dato 5 mar 2009

Oplagsdato 5 mar 2009

Forlag HarperCollins Publishers