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Pour Your Heart Into It
- How Starbucks Built a Company One Cup at a Time
Engelsk Paperback
Pour Your Heart Into It
- How Starbucks Built a Company One Cup at a Time
Engelsk Paperback

256 kr
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Om denne bog
In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle''s waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
Product detaljer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9780786883561
Indbinding:
Paperback
Udgave:
ISBN-10:
0786883561
Udg. Dato:
13 jan 1999
Længde:
30mm
Bredde:
156mm
Højde:
233mm
Forlag:
Hyperion
Oplagsdato:
13 jan 1999
Forfatter(e):
Kategori sammenhænge