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Political Parties and Campaigning in Australia

- Data, Digital and Field
Af: Glenn Kefford Engelsk Paperback

Political Parties and Campaigning in Australia

- Data, Digital and Field
Af: Glenn Kefford Engelsk Paperback
Tjek vores konkurrenters priser
Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21st century. Drawing on 161 interviews, participant observation and original survey data, it shows that the reality of contemporary campaigning is often different to what we are led to believe.
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Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21st century. Drawing on 161 interviews, participant observation and original survey data, it shows that the reality of contemporary campaigning is often different to what we are led to believe.
Produktdetaljer
Sprog: Engelsk
Sider: 217
ISBN-13: 9783030682361
Indbinding: Paperback
Udgave:
ISBN-10: 3030682366
Udg. Dato: 17 feb 2022
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 17 feb 2022
Forfatter(e): Glenn Kefford
Forfatter(e) Glenn Kefford


Kategori Valg og folkeafstemninger


ISBN-13 9783030682361


Sprog Engelsk


Indbinding Paperback


Sider 217


Udgave


Længde 0mm


Bredde 148mm


Højde 210mm


Udg. Dato 17 feb 2022


Oplagsdato 17 feb 2022


Forlag Springer Nature Switzerland AG

Kategori sammenhænge