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Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups

Af: Andrew Lim Engelsk Hardback

Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups

Af: Andrew Lim Engelsk Hardback
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This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt''s internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability and accessibility, as well as connections to state actors through advocacy, public diplomacy, and nation branding.


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This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt''s internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability and accessibility, as well as connections to state actors through advocacy, public diplomacy, and nation branding.


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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 149
ISBN-13: 9783031153310
Indbinding: Hardback
Udgave:
ISBN-10: 3031153316
Kategori: Diplomati
Udg. Dato: 30 okt 2022
Længde: 17mm
Bredde: 219mm
Højde: 155mm
Forlag: Springer International Publishing AG
Oplagsdato: 30 okt 2022
Forfatter(e): Andrew Lim
Forfatter(e) Andrew Lim

Kategori Diplomati

ISBN-13 9783031153310

Sprog Engelsk

Indbinding Hardback

Sider 149

Udgave

Længde 17mm

Bredde 219mm

Højde 155mm

Udg. Dato 30 okt 2022

Oplagsdato 30 okt 2022

Forlag Springer International Publishing AG