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Pitch, Tweet, or Engage on the Street

- How to Practice Global Public Relations and Strategic Communication
Af: Kara Alaimo Engelsk Paperback

Pitch, Tweet, or Engage on the Street

- How to Practice Global Public Relations and Strategic Communication
Af: Kara Alaimo Engelsk Paperback
Tjek vores konkurrenters priser

The third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns.

Drawing on the global literature and informed by interviews with more than 75 top practitioners from around the world, this book gives readers essential background and practical guidance to be competent public relations practitioners across countries and cultures. Ethical principles are woven throughout the text and attention is given to communications practices for corporations, non-profit organizations, and governments. Key updates to this edition include new case studies highlighting best practices in countries around the globe as well as updated information on best practices in different countries.

This third edition is an essential resource for graduate and upper-level undergraduate communication and public relations students as well as practitioners in intercultural markets.

Online resources for this edition include video interviews with PR professionals, lecture slides, and a guide for instructors. Please visit www.routledge.com/9781032511221

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The third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns.

Drawing on the global literature and informed by interviews with more than 75 top practitioners from around the world, this book gives readers essential background and practical guidance to be competent public relations practitioners across countries and cultures. Ethical principles are woven throughout the text and attention is given to communications practices for corporations, non-profit organizations, and governments. Key updates to this edition include new case studies highlighting best practices in countries around the globe as well as updated information on best practices in different countries.

This third edition is an essential resource for graduate and upper-level undergraduate communication and public relations students as well as practitioners in intercultural markets.

Online resources for this edition include video interviews with PR professionals, lecture slides, and a guide for instructors. Please visit www.routledge.com/9781032511221

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Produktdetaljer
Sprog: Engelsk
Sider: 368
ISBN-13: 9781032511221
Indbinding: Paperback
Udgave: 3
ISBN-10: 1032511222
Kategori: Nyhedsmedier og journalistik
Udg. Dato: 28 feb 2025
Længde: 23mm
Bredde: 152mm
Højde: 228mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 28 feb 2025
Forfatter(e): Kara Alaimo
Forfatter(e) Kara Alaimo

Kategori Nyhedsmedier og journalistik

ISBN-13 9781032511221

Sprog Engelsk

Indbinding Paperback

Sider 368

Udgave 3

Længde 23mm

Bredde 152mm

Højde 228mm

Udg. Dato 28 feb 2025

Oplagsdato 28 feb 2025

Forlag Taylor & Francis Ltd