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Pharmaceutical Lifecycle Management

- Making the Most of Each and Every Brand
Af: Tony Ellery, Neal Hansen Engelsk Hardback

Pharmaceutical Lifecycle Management

- Making the Most of Each and Every Brand
Af: Tony Ellery, Neal Hansen Engelsk Hardback
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This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management.
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This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management.
Produktdetaljer
Sprog: Engelsk
Sider: 412
ISBN-13: 9780470487532
Indbinding: Hardback
Udgave:
ISBN-10: 0470487534
Kategori: Salg og marketing
Udg. Dato: 15 jun 2012
Længde: 26mm
Bredde: 238mm
Højde: 155mm
Forlag: John Wiley & Sons Inc
Oplagsdato: 15 jun 2012
Forfatter(e): Tony Ellery, Neal Hansen
Forfatter(e) Tony Ellery, Neal Hansen


Kategori Salg og marketing


ISBN-13 9780470487532


Sprog Engelsk


Indbinding Hardback


Sider 412


Udgave


Længde 26mm


Bredde 238mm


Højde 155mm


Udg. Dato 15 jun 2012


Oplagsdato 15 jun 2012


Forlag John Wiley & Sons Inc