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Persuasive

- 40 Lessons in Communicating for the Common Good
Af: Marrianne McMullen Engelsk Hardback

Persuasive

- 40 Lessons in Communicating for the Common Good
Af: Marrianne McMullen Engelsk Hardback
Tjek vores konkurrenters priser
A novel model for planning effective communications campaignsCommunications is a fast-growing profession. The need to create, edit, translate, and disseminate information through a variety of different platforms is creating an increased demand for people with these skills. Persuasive introduces the Persuasion Matrix, a model for planning communication campaigns based in persuasion research. Marrianne McMullen draws on her wide-ranging and high-profile career to share her hard-earned wisdom gleaned from her work as a journalist, with labor unions, with DC public schools, and on President Barack Obama's campaigns; she also served as an appointee in both his terms. McMullen tracks decades of research, providing a series of intricate and diverse case studies about workplace and relevant social issues. Persuasion theory and research is woven throughout the professional narratives and each career story closes with key lessons in communications. Persuasive guides researchers and practitioners to a point of reflection on the true value of engaged scholarship and communication activism. Highly engaging and concise, Persuasive is a professional memoir that provides 40 lessons in communications for managers, communicators in public or nonprofit sectors, and students of communications.
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A novel model for planning effective communications campaignsCommunications is a fast-growing profession. The need to create, edit, translate, and disseminate information through a variety of different platforms is creating an increased demand for people with these skills. Persuasive introduces the Persuasion Matrix, a model for planning communication campaigns based in persuasion research. Marrianne McMullen draws on her wide-ranging and high-profile career to share her hard-earned wisdom gleaned from her work as a journalist, with labor unions, with DC public schools, and on President Barack Obama's campaigns; she also served as an appointee in both his terms. McMullen tracks decades of research, providing a series of intricate and diverse case studies about workplace and relevant social issues. Persuasion theory and research is woven throughout the professional narratives and each career story closes with key lessons in communications. Persuasive guides researchers and practitioners to a point of reflection on the true value of engaged scholarship and communication activism. Highly engaging and concise, Persuasive is a professional memoir that provides 40 lessons in communications for managers, communicators in public or nonprofit sectors, and students of communications.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 192
ISBN-13: 9781647124656
Indbinding: Hardback
Udgave:
ISBN-10: 1647124654
Kategori: Erhvervskommunikation & præsentation
Udg. Dato: 1 aug 2024
Længde: 24mm
Bredde: 238mm
Højde: 160mm
Forlag: Georgetown University Press
Oplagsdato: 1 aug 2024
Forfatter(e): Marrianne McMullen
Forfatter(e) Marrianne McMullen

Kategori Erhvervskommunikation & præsentation

ISBN-13 9781647124656

Sprog Engelsk

Indbinding Hardback

Sider 192

Udgave

Længde 24mm

Bredde 238mm

Højde 160mm

Udg. Dato 1 aug 2024

Oplagsdato 1 aug 2024

Forlag Georgetown University Press