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People and Products
- Consumer Behavior and Product Design
Engelsk Paperback
People and Products
- Consumer Behavior and Product Design
Engelsk Paperback

672 kr
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Om denne bog

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.

With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as:

  • the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of;
  • design and form and how they facilitate product usage;
  • technological developments and the ways they have changed how consumers interact with products;
  • product disposal and sustainability;
  • emerging and future trends in consumer behavior and product development and design.

This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.

Product detaljer
Sprog:
Engelsk
Sider:
312
ISBN-13:
9781138812253
Indbinding:
Paperback
Udgave:
ISBN-10:
1138812250
Udg. Dato:
3 mar 2015
Længde:
29mm
Bredde:
158mm
Højde:
236mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
3 mar 2015
Forfatter(e):
Kategori sammenhænge