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Packaging Baseball

- How Marketing Embellishes the Cultural Experience
Af: Mathew J. Bartkowiak, Yuya Kiuchi Engelsk Paperback

Packaging Baseball

- How Marketing Embellishes the Cultural Experience
Af: Mathew J. Bartkowiak, Yuya Kiuchi Engelsk Paperback
Tjek vores konkurrenters priser

Walk through any major or minor league park today and the sights, sounds, and smells of baseball overwhelm. Teams long ago figured out that this immersive quality is a powerful draw, and the "fan experience" has been a major force in their marketing plans.

In recent years, advancing technology has altered not only that experience, which now includes LED video boards and blasts of digital music, but the marketing and revenue opportunities for the game. Fans all over the world can subscribe to video and audio streams, acquire credit cards emblazoned with team logos, and follow their favorite players through league-sanctioned blogs. Baseball''s ambition and reach are now truly global.

Focusing on the game''s dual identities as pastime and economic engine, the authors examine the ways that baseball is packaged, promoted and consumed in the United States and, increasingly, abroad.

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Tjek vores konkurrenters priser
Normalpris
kr 430
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

Walk through any major or minor league park today and the sights, sounds, and smells of baseball overwhelm. Teams long ago figured out that this immersive quality is a powerful draw, and the "fan experience" has been a major force in their marketing plans.

In recent years, advancing technology has altered not only that experience, which now includes LED video boards and blasts of digital music, but the marketing and revenue opportunities for the game. Fans all over the world can subscribe to video and audio streams, acquire credit cards emblazoned with team logos, and follow their favorite players through league-sanctioned blogs. Baseball''s ambition and reach are now truly global.

Focusing on the game''s dual identities as pastime and economic engine, the authors examine the ways that baseball is packaged, promoted and consumed in the United States and, increasingly, abroad.

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Produktdetaljer
Sprog: Engelsk
Sider: 216
ISBN-13: 9780786461325
Indbinding: Paperback
Udgave:
ISBN-10: 0786461322
Kategori: Baseball
Udg. Dato: 9 jul 2012
Længde: 11mm
Bredde: 152mm
Højde: 229mm
Forlag: McFarland & Co Inc
Oplagsdato: 9 jul 2012
Forfatter(e): Mathew J. Bartkowiak, Yuya Kiuchi
Forfatter(e) Mathew J. Bartkowiak, Yuya Kiuchi

Kategori Baseball

ISBN-13 9780786461325

Sprog Engelsk

Indbinding Paperback

Sider 216

Udgave

Længde 11mm

Bredde 152mm

Højde 229mm

Udg. Dato 9 jul 2012

Oplagsdato 9 jul 2012

Forlag McFarland & Co Inc