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Oscar Buzz and the Influence of Word of Mouth on Movie Success

Af: Owen Eagan Engelsk Paperback

Oscar Buzz and the Influence of Word of Mouth on Movie Success

Af: Owen Eagan Engelsk Paperback
Tjek vores konkurrenters priser
This book explores why word of mouth is the most important determinant of a movie''s success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on to discuss the unpredictable nature of movies and ways to mitigate their risk. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns, and word of mouth in influencing a film''s success. Eagan concludes with a summary of why word of mouth is the most influential among all the variables that affect a film''s outcome.  Expertly synthesizing quantitative analyses of box office data with illuminating insights from industry experts, this concise and engaging book presents findings with important implications for scholars, industry insiders and marketing professionals alike. 
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This book explores why word of mouth is the most important determinant of a movie''s success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on to discuss the unpredictable nature of movies and ways to mitigate their risk. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns, and word of mouth in influencing a film''s success. Eagan concludes with a summary of why word of mouth is the most influential among all the variables that affect a film''s outcome.  Expertly synthesizing quantitative analyses of box office data with illuminating insights from industry experts, this concise and engaging book presents findings with important implications for scholars, industry insiders and marketing professionals alike. 
Produktdetaljer
Sprog: Engelsk
Sider: 132
ISBN-13: 9783030411824
Indbinding: Paperback
Udgave:
ISBN-10: 3030411826
Kategori: Populærkultur
Udg. Dato: 28 mar 2021
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 28 mar 2021
Forfatter(e): Owen Eagan
Forfatter(e) Owen Eagan


Kategori Populærkultur


ISBN-13 9783030411824


Sprog Engelsk


Indbinding Paperback


Sider 132


Udgave


Længde 0mm


Bredde 148mm


Højde 210mm


Udg. Dato 28 mar 2021


Oplagsdato 28 mar 2021


Forlag Springer Nature Switzerland AG