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Omni-personal Luxury

- How to Transform your Luxury Business for the Digital Age
Af: Albert Bensoussan, Rebecca Schmitt, Arnaud Rossi Engelsk Paperback

Omni-personal Luxury

- How to Transform your Luxury Business for the Digital Age
Af: Albert Bensoussan, Rebecca Schmitt, Arnaud Rossi Engelsk Paperback
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Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers.

Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personalstrategy into your business and offers a framework to help you assess your organization’s ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey.

This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.


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Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers.

Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personalstrategy into your business and offers a framework to help you assess your organization’s ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey.

This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.


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Produktdetaljer
Sprog: Engelsk
Sider: 178
ISBN-13: 9783030857714
Indbinding: Paperback
Udgave:
ISBN-10: 3030857719
Kategori: Salg og marketing
Udg. Dato: 4 dec 2022
Længde: 17mm
Bredde: 233mm
Højde: 155mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 4 dec 2022
Forfatter(e): Albert Bensoussan, Rebecca Schmitt, Arnaud Rossi
Forfatter(e) Albert Bensoussan, Rebecca Schmitt, Arnaud Rossi

Kategori Salg og marketing

ISBN-13 9783030857714

Sprog Engelsk

Indbinding Paperback

Sider 178

Udgave

Længde 17mm

Bredde 233mm

Højde 155mm

Udg. Dato 4 dec 2022

Oplagsdato 4 dec 2022

Forlag Springer Nature Switzerland AG