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Ogilvy on Advertising
Engelsk Paperback
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Ogilvy on Advertising
Engelsk Paperback

208 kr
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Om denne bog

David Ogilvy is ''The Father of Advertising'' and in this new format of his seminal classic, he teaches you how to sell anything.

''The most sought-after wizard in the advertising business.'' Times Magazine

From the most successful advertising executive of all time comes the definitve guide to the art of any sale.

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn''t and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.

From a titan of not just the advertising industry, but the business world, this book is David Ogilvy''s final word on what you''re doing wrong in any pitch and how you can finally fix it.

Product detaljer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781802794960
Indbinding:
Paperback
Udgave:
ISBN-10:
1802794964
Kategori:
Udg. Dato:
2 feb 2023
Længde:
36mm
Bredde:
199mm
Højde:
129mm
Forlag:
Headline Publishing Group
Oplagsdato:
2 feb 2023
Forfatter(e):
Kategori sammenhænge