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Nudging in Management Accounting

- Assessment of the Relevance of Nudging in the Corporate Context
Engelsk Paperback
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Nudging in Management Accounting

- Assessment of the Relevance of Nudging in the Corporate Context
Engelsk Paperback

429 kr
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Om denne bog

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners'' work.

Product detaljer
Sprog:
Engelsk
Sider:
130
ISBN-13:
9783658280161
Indbinding:
Paperback
Udgave:
ISBN-10:
3658280166
Udg. Dato:
25 okt 2019
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
25 okt 2019
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