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Now Media

- The Evolution of Electronic Communication
Af: Barbara K. Kaye, Norman J. Medoff Engelsk Paperback

Now Media

- The Evolution of Electronic Communication
Af: Barbara K. Kaye, Norman J. Medoff Engelsk Paperback
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Now in its fifth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.

Now Media provides a comprehensive view of the development of media and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with print, radio, and television, then moving to the ‘now media'' of today, and finally exploring possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, virtual reality, digital advertising, and the innovations that laid the groundwork for ‘now media.'' This fully updated fifth edition features new chapters on video games and the business of, and careers in, ‘now media.'' Discussions on rapidly evolving ‘now media'' stakeholders, such as influencers and YouTubers are included, and attention is paid to AI throughout the book.

This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike.

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Now in its fifth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.

Now Media provides a comprehensive view of the development of media and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with print, radio, and television, then moving to the ‘now media'' of today, and finally exploring possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, virtual reality, digital advertising, and the innovations that laid the groundwork for ‘now media.'' This fully updated fifth edition features new chapters on video games and the business of, and careers in, ‘now media.'' Discussions on rapidly evolving ‘now media'' stakeholders, such as influencers and YouTubers are included, and attention is paid to AI throughout the book.

This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike.

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Produktdetaljer
Sprog: Engelsk
Sider: 414
ISBN-13: 9781032704302
Indbinding: Paperback
Udgave: 5
ISBN-10: 1032704306
Kategori: Nyhedsmedier og journalistik
Udg. Dato: 6 maj 2025
Længde: 23mm
Bredde: 210mm
Højde: 278mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 6 maj 2025
Forfatter(e): Barbara K. Kaye, Norman J. Medoff
Forfatter(e) Barbara K. Kaye, Norman J. Medoff

Kategori Nyhedsmedier og journalistik

ISBN-13 9781032704302

Sprog Engelsk

Indbinding Paperback

Sider 414

Udgave 5

Længde 23mm

Bredde 210mm

Højde 278mm

Udg. Dato 6 maj 2025

Oplagsdato 6 maj 2025

Forlag Taylor & Francis Ltd