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Nonmarket Strategic Management
Engelsk Paperback

Nonmarket Strategic Management

Engelsk Paperback

448 kr
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Om denne bog

Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage.

This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals.

Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.

Product detaljer
Sprog:
Engelsk
Sider:
172
ISBN-13:
9781138918290
Indbinding:
Paperback
Udgave:
ISBN-10:
1138918296
Udg. Dato:
22 jun 2017
Længde:
10mm
Bredde:
158mm
Højde:
234mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
22 jun 2017
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