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No BS Marketing to Seniors and Leading Edge Boomers

Af: Chip Kessler, Dan Kennedy Engelsk Paperback

No BS Marketing to Seniors and Leading Edge Boomers

Af: Chip Kessler, Dan Kennedy Engelsk Paperback
Tjek vores konkurrenters priser

Go Where the Money Is

BOOMERS & SENIORS:

  • Hold over 50% of the nation’s wealth and more of its discretionary spending
  • 46% have net worths exceeding $2-million
  • Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers

This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers.

Covers:

  • What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you
  • Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65
  • The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably
  • The New American Family: 2 and 3 generations under one roof: what does this mean to your business?
  • The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands
  • How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling
  • Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others
    • Vis mere
    Tjek vores konkurrenters priser
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    Fragt: 39 kr
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    20 kr
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    God 4 anmeldelser på
    Tjek vores konkurrenters priser

    Go Where the Money Is

    BOOMERS & SENIORS:

    • Hold over 50% of the nation’s wealth and more of its discretionary spending
    • 46% have net worths exceeding $2-million
    • Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers

    This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers.

    Covers:

  • What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you
  • Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65
  • The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably
  • The New American Family: 2 and 3 generations under one roof: what does this mean to your business?
  • The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands
  • How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling
  • Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others
    • Vis mere
    Se mere i:
    Produktdetaljer
    Sprog: Engelsk
    Sider: 240
    ISBN-13: 9781599184500
    Indbinding: Paperback
    Udgave:
    ISBN-10: 1599184508
    Kategori: Erhvervsliv, virksomheder og ledelse
    Udg. Dato: 29 nov 2012
    Længde: 22mm
    Bredde: 228mm
    Højde: 152mm
    Forlag: Entrepreneur Press
    Oplagsdato: 29 nov 2012
    Forfatter(e): Chip Kessler, Dan Kennedy
    Forfatter(e) Chip Kessler, Dan Kennedy

    Kategori Erhvervsliv, virksomheder og ledelse

    ISBN-13 9781599184500

    Sprog Engelsk

    Indbinding Paperback

    Sider 240

    Udgave

    Længde 22mm

    Bredde 228mm

    Højde 152mm

    Udg. Dato 29 nov 2012

    Oplagsdato 29 nov 2012

    Forlag Entrepreneur Press

    Kategori sammenhænge