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Niche

- The missing middle and why business needs to specialise to survive
Engelsk Paperback

Niche

- The missing middle and why business needs to specialise to survive
Engelsk Paperback

126 kr
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Om denne bog

As high street and main street businesses continue to suffer, there''s a new rule in business: forget about the general audience and instead stake out an identifiable niche.

Woolworths suffered from a lack of identity and found that low quality and low price wasn''t enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed.

Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.



Product detaljer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780349123004
Indbinding:
Paperback
Udgave:
ISBN-10:
0349123004
Udg. Dato:
2 aug 2012
Længde:
17mm
Bredde:
150mm
Højde:
196mm
Forlag:
Little, Brown Book Group
Oplagsdato:
2 aug 2012
Forfatter(e):
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