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Niche

- The missing middle and why business needs to specialise to survive
Af: James Harkin Engelsk Paperback

Niche

- The missing middle and why business needs to specialise to survive
Af: James Harkin Engelsk Paperback
Tjek vores konkurrenters priser

As high street and main street businesses continue to suffer, there''s a new rule in business: forget about the general audience and instead stake out an identifiable niche.

Woolworths suffered from a lack of identity and found that low quality and low price wasn''t enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed.

Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.

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As high street and main street businesses continue to suffer, there''s a new rule in business: forget about the general audience and instead stake out an identifiable niche.

Woolworths suffered from a lack of identity and found that low quality and low price wasn''t enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed.

Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.

Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9780349123004
Indbinding: Paperback
Udgave:
ISBN-10: 0349123004
Udg. Dato: 2 aug 2012
Længde: 17mm
Bredde: 150mm
Højde: 196mm
Forlag: Little, Brown Book Group
Oplagsdato: 2 aug 2012
Forfatter(e): James Harkin
Forfatter(e) James Harkin


Kategori Salgs- & markedsføringsledelse


ISBN-13 9780349123004


Sprog Engelsk


Indbinding Paperback


Sider 256


Udgave


Længde 17mm


Bredde 150mm


Højde 196mm


Udg. Dato 2 aug 2012


Oplagsdato 2 aug 2012


Forlag Little, Brown Book Group

Kategori sammenhænge