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Naming and Framing

- Understanding the Power of Words across Disciplines, Domains, and Modalities
Af: Viktor Smith Engelsk Hardback

Naming and Framing

- Understanding the Power of Words across Disciplines, Domains, and Modalities
Af: Viktor Smith Engelsk Hardback
Tjek vores konkurrenters priser

This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds.

The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, several of which have not been combined before, and uses this foundation as a point of departure for introducing its four-layered model of distinct but connected levels of analysis. Bringing together insights from cognitive linguistics and psycholinguistics together with multimodal perspectives, Smith establishes new cross-disciplinary links, further integrating work from neighbouring fields such as marketing, health communication, and political communication, that indicate paths for future research and implications for communicative ethics.

This book will be of particular interest to students and scholars in multimodality, communication, semiotics, cognitive psychology, and linguistics, as well as those in related disciplines such as marketing, political communication, and health communication.

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This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds.

The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, several of which have not been combined before, and uses this foundation as a point of departure for introducing its four-layered model of distinct but connected levels of analysis. Bringing together insights from cognitive linguistics and psycholinguistics together with multimodal perspectives, Smith establishes new cross-disciplinary links, further integrating work from neighbouring fields such as marketing, health communication, and political communication, that indicate paths for future research and implications for communicative ethics.

This book will be of particular interest to students and scholars in multimodality, communication, semiotics, cognitive psychology, and linguistics, as well as those in related disciplines such as marketing, political communication, and health communication.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 110
ISBN-13: 9780367509217
Indbinding: Hardback
Udgave:
ISBN-10: 0367509210
Kategori: Medievidenskab
Udg. Dato: 26 feb 2021
Længde: 16mm
Bredde: 223mm
Højde: 143mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 26 feb 2021
Forfatter(e): Viktor Smith
Forfatter(e) Viktor Smith

Kategori Medievidenskab

ISBN-13 9780367509217

Sprog Engelsk

Indbinding Hardback

Sider 110

Udgave

Længde 16mm

Bredde 223mm

Højde 143mm

Udg. Dato 26 feb 2021

Oplagsdato 26 feb 2021

Forlag Taylor & Francis Ltd

Kategori sammenhænge