Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Museum Branding
- Reimagining the Museum
Engelsk Hardback
Museum Branding
- Reimagining the Museum
Engelsk Hardback

1.101 kr
Tilføj til kurv
Sikker betaling
23 - 25 hverdage

Om denne bog

Museums have unequaled brands in the world of learning and culture. They have earned the recognition and loyalty of their many audiences. The challenge is sustaining image, loyalty and support as audiences shift, grow, and change. Museum Branding: Reimagining the Museum is a forward-looking survey of museums as they navigate the present, and plan for the future, holding steady to their heritage. It looks at brands that have refreshed their identity, reframed their missions, and reconfirmed their right to audience loyalty and support. Museums of all sizes, genres, and geography – over forty of them – exemplify audience-centered branding practices outlined in nineteen chapters that include Collection and Exhibitions, Archives, Fundraising and Development, Partnerships, Talks and Speakers, and Videos. The chapter on Data adds a new perspective to branding literature. The chapter on Discussion Groups builds on the branding sustained and advanced by successful virtual programs. The Chapter on Research and Development gives essential priority developing relationships with prospective members, donors and supporters. The chapter on Publications shows the smart extension of branding into many platforms. An extensive index recognizes the value of this tool for searching specific concepts and museums.

Product detaljer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9781538185506
Indbinding:
Hardback
Udgave:
ISBN-10:
1538185504
Udg. Dato:
2 jul 2024
Længde:
21mm
Bredde:
157mm
Højde:
238mm
Forlag:
Rowman & Littlefield
Oplagsdato:
2 jul 2024
Forfatter(e):
Books from the same author
Kategori sammenhænge