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Multisensory in Stationary Retail

- Principles and Practice of Customer-Centered Store Design
Engelsk Paperback

Multisensory in Stationary Retail

- Principles and Practice of Customer-Centered Store Design
Engelsk Paperback

596 kr
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Om denne bog

This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in harmony with the retail brand.

The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can quickly become complex and incongruence can have a decisive negative impact on the well-being of customers. A customer-centric store environment therefore focuses on the well-being of people.

Renowned scientists and traders show the state of the science on these issues and give valuable suggestions for the trade. With best practice examples and valuable suggestions for practical implementation


         



Product detaljer
Sprog:
Engelsk
Sider:
481
ISBN-13:
9783658382261
Indbinding:
Paperback
Udgave:
ISBN-10:
3658382260
Udg. Dato:
8 feb 2023
Længde:
0mm
Bredde:
168mm
Højde:
240mm
Forlag:
Springer
Oplagsdato:
8 feb 2023
Forfatter(e):
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