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Mine Your Language

- Influence, Engage, Predict
Af: Abhishek Borah Engelsk Paperback

Mine Your Language

- Influence, Engage, Predict
Af: Abhishek Borah Engelsk Paperback
Tjek vores konkurrenters priser
Statutory warning: Language is a minefield. Words that firms and consumers use can be dealbreakers! Today, firms have many language-based decisions to make—from the brand name to the language of their annual reports to what they should or shouldn’t say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm''s sales, market share and profits. In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ‘we’ and ‘you’ can affect a firm’s bottom line, how to spot a fake review online and much more.
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Fragt: 39 kr
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Tjek vores konkurrenters priser
Statutory warning: Language is a minefield. Words that firms and consumers use can be dealbreakers! Today, firms have many language-based decisions to make—from the brand name to the language of their annual reports to what they should or shouldn’t say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm''s sales, market share and profits. In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ‘we’ and ‘you’ can affect a firm’s bottom line, how to spot a fake review online and much more.
Produktdetaljer
Sprog: Engelsk
Sider: 352
ISBN-13: 9780143461623
Indbinding: Paperback
Udgave:
ISBN-10: 0143461621
Udg. Dato: 4 mar 2024
Længde: 30mm
Bredde: 142mm
Højde: 217mm
Forlag: Penguin Random House India
Oplagsdato: 4 mar 2024
Forfatter(e): Abhishek Borah
Forfatter(e) Abhishek Borah


Kategori Erhvervsliv, virksomheder og ledelse


ISBN-13 9780143461623


Sprog Engelsk


Indbinding Paperback


Sider 352


Udgave


Længde 30mm


Bredde 142mm


Højde 217mm


Udg. Dato 4 mar 2024


Oplagsdato 4 mar 2024


Forlag Penguin Random House India