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Media Semiotics

- An Introduction
Af: Jonathan Bignell Engelsk Paperback

Media Semiotics

- An Introduction
Af: Jonathan Bignell Engelsk Paperback
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Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men''s style magazines, docusoaps and ''reality TV'', digital interactive television, and mobile phone text messaging.

This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by audience studies and postmodernism, and considers ''new media'', including computer games, the Internet and the World Wide Web.

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Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men''s style magazines, docusoaps and ''reality TV'', digital interactive television, and mobile phone text messaging.

This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by audience studies and postmodernism, and considers ''new media'', including computer games, the Internet and the World Wide Web.

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Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9780719062056
Indbinding: Paperback
Udgave: 2
ISBN-10: 0719062055
Kategori: Medievidenskab
Udg. Dato: 4 apr 2002
Længde: 21mm
Bredde: 136mm
Højde: 215mm
Forlag: Manchester University Press
Oplagsdato: 4 apr 2002
Forfatter(e): Jonathan Bignell
Forfatter(e) Jonathan Bignell

Kategori Medievidenskab

ISBN-13 9780719062056

Sprog Engelsk

Indbinding Paperback

Sider 256

Udgave 2

Længde 21mm

Bredde 136mm

Højde 215mm

Udg. Dato 4 apr 2002

Oplagsdato 4 apr 2002

Forlag Manchester University Press

Kategori sammenhænge