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Media Messages in the 2022 Midterm Election

- Division, Deniers, Dobbs, and the Donald
Engelsk Paperback

Media Messages in the 2022 Midterm Election

- Division, Deniers, Dobbs, and the Donald
Engelsk Paperback
Tjek vores konkurrenters priser

The 2022 midterms marked a transformative moment in American politics, as the combined influence of legacy media and social platforms reached new heights. Traditional outlets like television news and print journalism set the stage, while a vast digital ecosystem—spanning Facebook, TikTok, YouTube, and more—enabled campaigns to amplify messages on issues like abortion rights, the economy, and immigration. As these platforms shaped the voter experience in a fragmented and often- polarized media environment, campaigns and citizens harnessed their power to reach diverse audiences and build momentum across both established and emerging channels.

This book offers a compelling, scholarly exploration of these dynamics, revealing how communication across traditional and digital media shaped an election forecasted as a Republican “red wave” but instead delivered unexpected, narrower results. Through detailed analyses, data- driven research, and case studies from high- profile races, this book uncovers how media strategies influenced voter behavior, shaped public discourse, and framed electoral outcomes. Essential for academics, political analysts, and media professionals, this work provides crucial insights into the evolving role of media in U.S. elections and the weighty implications for future democratic engagement.

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The 2022 midterms marked a transformative moment in American politics, as the combined influence of legacy media and social platforms reached new heights. Traditional outlets like television news and print journalism set the stage, while a vast digital ecosystem—spanning Facebook, TikTok, YouTube, and more—enabled campaigns to amplify messages on issues like abortion rights, the economy, and immigration. As these platforms shaped the voter experience in a fragmented and often- polarized media environment, campaigns and citizens harnessed their power to reach diverse audiences and build momentum across both established and emerging channels.

This book offers a compelling, scholarly exploration of these dynamics, revealing how communication across traditional and digital media shaped an election forecasted as a Republican “red wave” but instead delivered unexpected, narrower results. Through detailed analyses, data- driven research, and case studies from high- profile races, this book uncovers how media strategies influenced voter behavior, shaped public discourse, and framed electoral outcomes. Essential for academics, political analysts, and media professionals, this work provides crucial insights into the evolving role of media in U.S. elections and the weighty implications for future democratic engagement.

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Produktdetaljer
Sprog: Engelsk
Sider: 300
ISBN-13: 9781032577548
Indbinding: Paperback
Udgave:
ISBN-10: 1032577541
Kategori: Valg og folkeafstemninger
Udg. Dato: 29 apr 2025
Længde: 13mm
Bredde: 153mm
Højde: 228mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 29 apr 2025
Forfatter(e):
Forfatter(e)

Kategori Valg og folkeafstemninger

ISBN-13 9781032577548

Sprog Engelsk

Indbinding Paperback

Sider 300

Udgave

Længde 13mm

Bredde 153mm

Højde 228mm

Udg. Dato 29 apr 2025

Oplagsdato 29 apr 2025

Forlag Taylor & Francis Ltd