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Media Franchising
- Creative License and Collaboration in the Culture Industries
Engelsk Paperback
Media Franchising
- Creative License and Collaboration in the Culture Industries
Engelsk Paperback

351 kr
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Om denne bog
The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.
Product detaljer
Sprog:
Engelsk
Sider:
277
ISBN-13:
9780814743485
Indbinding:
Paperback
Udgave:
ISBN-10:
081474348X
Kategori:
Udg. Dato:
22 mar 2013
Længde:
18mm
Bredde:
228mm
Højde:
157mm
Forlag:
New York University Press
Oplagsdato:
22 mar 2013
Forfatter(e):
Kategori sammenhænge