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Marketing with MyMarketingLab Pack

Engelsk
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Marketing with MyMarketingLab Pack

Engelsk

689 kr
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Om denne bog

Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

Product detaljer
Sprog:
Engelsk
Sider:
0
ISBN-13:
9781292064871
Indbinding:
Andet
Udgave:
2
ISBN-10:
1292064870
Kategori:
Udg. Dato:
5 mar 2014
Længde:
20mm
Bredde:
195mm
Højde:
265mm
Forlag:
Pearson Education Limited
Oplagsdato:
5 mar 2014
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