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Marketing to the Aging Population
- Strategies and Tools for Companies in Various Industries
Engelsk Paperback
Marketing to the Aging Population
- Strategies and Tools for Companies in Various Industries
Engelsk Paperback

716 kr
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Om denne bog
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer.
Product detaljer
Sprog:
Engelsk
Sider:
345
ISBN-13:
9783031130991
Indbinding:
Paperback
Udgave:
ISBN-10:
3031130995
Udg. Dato:
8 okt 2023
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer International Publishing AG
Oplagsdato:
8 okt 2023
Forfatter(e):
Kategori sammenhænge