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Marketing: The Basics

Engelsk Paperback
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Marketing: The Basics

Engelsk Paperback

248 kr
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Om denne bog

‘…a punchy, stripped-down version of what marketing is all about.’The Times Higher Education Supplement

 

If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:

  • Explains the fundamentals of marketing and useful concepts such as the Long Tail
  • Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google
  • Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study
  • This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.

Product detaljer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780415779005
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0415779006
Kategori:
Udg. Dato:
20 nov 2009
Længde:
13mm
Bredde:
131mm
Højde:
198mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
20 nov 2009
Forfatter(e):
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