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Marketing the Arts

- An Introduction
Af: Anthony Rhine Engelsk Hardback

Marketing the Arts

- An Introduction
Af: Anthony Rhine Engelsk Hardback
Tjek vores konkurrenters priser
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.

The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses:

  • market research
  • marketing strategy
  • value creation
  • branding
  • customer acquisition
  • market distribution
  • pricing strategy
  • sustaining customers and value

Features include:

  • Discussion questions and classroom activities
  • Case studies of real life situations
  • Commentary by current professional practitioners
  • Companion website
Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 735
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.

The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses:

  • market research
  • marketing strategy
  • value creation
  • branding
  • customer acquisition
  • market distribution
  • pricing strategy
  • sustaining customers and value

Features include:

  • Discussion questions and classroom activities
  • Case studies of real life situations
  • Commentary by current professional practitioners
  • Companion website
Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 274
ISBN-13: 9781538128947
Indbinding: Hardback
Udgave:
ISBN-10: 1538128942
Kategori: Salg og marketing
Udg. Dato: 21 maj 2020
Længde: 25mm
Bredde: 236mm
Højde: 158mm
Forlag: Rowman & Littlefield
Oplagsdato: 21 maj 2020
Forfatter(e): Anthony Rhine
Forfatter(e) Anthony Rhine

Kategori Salg og marketing

ISBN-13 9781538128947

Sprog Engelsk

Indbinding Hardback

Sider 274

Udgave

Længde 25mm

Bredde 236mm

Højde 158mm

Udg. Dato 21 maj 2020

Oplagsdato 21 maj 2020

Forlag Rowman & Littlefield