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Marketing the Arts

- Breaking Boundaries
Engelsk Paperback

Marketing the Arts

- Breaking Boundaries
Engelsk Paperback
Tjek vores konkurrenters priser

With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including:

  • The importance of arts consumption and its socio-cultural, political, and economic dimensions
  • The impact of new technologies, platforms, and alternative artforms on the art market
  • The importance of the aesthetic experience itself and how to research it
  • The value of arts-based methods
  • The art versus commerce debate
  • The artist as entrepreneur
  • The role of the arts marketer as market-maker

This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as China, music in Sub-Saharan Africa, and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts takes inspiration from the creativity inherent in current artistic practice to demonstrate a plurality of approaches and methodologies. Marketing the Arts: Breaking Boundaries is core reading for advanced undergraduate and postgraduate students studying arts marketing and management. Online resources include chapter-by-chapter PowerPoint slides and questions for class discussion.

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Tjek vores konkurrenters priser
Normalpris
kr 497
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including:

  • The importance of arts consumption and its socio-cultural, political, and economic dimensions
  • The impact of new technologies, platforms, and alternative artforms on the art market
  • The importance of the aesthetic experience itself and how to research it
  • The value of arts-based methods
  • The art versus commerce debate
  • The artist as entrepreneur
  • The role of the arts marketer as market-maker

This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as China, music in Sub-Saharan Africa, and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts takes inspiration from the creativity inherent in current artistic practice to demonstrate a plurality of approaches and methodologies. Marketing the Arts: Breaking Boundaries is core reading for advanced undergraduate and postgraduate students studying arts marketing and management. Online resources include chapter-by-chapter PowerPoint slides and questions for class discussion.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 301
ISBN-13: 9780367898878
Indbinding: Paperback
Udgave: 2
ISBN-10: 036789887X
Kategori: Salg og marketing
Udg. Dato: 20 dec 2022
Længde: 26mm
Bredde: 233mm
Højde: 155mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 20 dec 2022
Forfatter(e):
Forfatter(e)

Kategori Salg og marketing

ISBN-13 9780367898878

Sprog Engelsk

Indbinding Paperback

Sider 301

Udgave 2

Længde 26mm

Bredde 233mm

Højde 155mm

Udg. Dato 20 dec 2022

Oplagsdato 20 dec 2022

Forlag Taylor & Francis Ltd

Kategori sammenhænge