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Marketing Strategy: A Decision-Focused Approach
Engelsk Paperback
Marketing Strategy: A Decision-Focused Approach
Engelsk Paperback

732 kr
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23 - 25 hverdage

Om denne bog
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Product detaljer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9781259010903
Indbinding:
Paperback
Udgave:
8
ISBN-10:
1259010902
Udg. Dato:
16 maj 2013
Længde:
12mm
Bredde:
253mm
Højde:
202mm
Forlag:
McGraw-Hill Education
Oplagsdato:
16 maj 2013
Forfatter(e):
Kategori sammenhænge