Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Marketing Science Fictions
- An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
Engelsk Hardback

Marketing Science Fictions

- An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
Engelsk Hardback

845 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.
Product detaljer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9781529233360
Indbinding:
Hardback
Udgave:
ISBN-10:
1529233364
Kategori:
Udg. Dato:
19 dec 2024
Længde:
17mm
Bredde:
161mm
Højde:
240mm
Forlag:
Bristol University Press
Oplagsdato:
19 dec 2024
Forfatter(e):
Finder produkter...
Kategori sammenhænge