Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Kurv
  1. Bog
  2. Salg og marketing
  3. Markedsføring på internettet

Marketing Models

Af: Kim Buch-Madsen (red.) Engelsk Hæftet

Marketing Models

Af: Kim Buch-Madsen (red.) Engelsk Hæftet
Tjek vores konkurrenters priser
Marketing Models is also available in Danish: Marketingmodeller

If you are missing a clear and concise guidebook with the best marketing models, look no further.Marketing Models is assembled by a team of experienced marketing experts, with specialized knowledge of the subjects they uncover. 

The authors present the 45 most important marketing models, outlining their strengths, weaknesses, and how you can use them to the fullest. The book addresses situations in which you might find yourself when considering a marketing model for an academic assignment or business use. The same basic template is used to describe all models: what is the model about, what can it be used for, and what are its shortcomings and weaknesses? 

Models are simplifications of the real world and form theoretical contexts. Based on research, they interact naturally with other models and theories. 

Therefore, Marketing Models is most effective when combined with a good basic marketing textbook or as a guidebook for business people and organizations with certain practical experience.

Contributors: Ole E. Andersen, Christian Grandjean, Birgitte Grandjean, Heidi Hansen, Niels Kühl Hasager, Svend Hollensen, Sine Nørholm Just, Jan Kyhnau, David Juul Ledstrup og Michael Sjørvad
Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 347
Fragt: 39 kr
1 - 3 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
Marketing Models is also available in Danish: Marketingmodeller

If you are missing a clear and concise guidebook with the best marketing models, look no further.Marketing Models is assembled by a team of experienced marketing experts, with specialized knowledge of the subjects they uncover. 

The authors present the 45 most important marketing models, outlining their strengths, weaknesses, and how you can use them to the fullest. The book addresses situations in which you might find yourself when considering a marketing model for an academic assignment or business use. The same basic template is used to describe all models: what is the model about, what can it be used for, and what are its shortcomings and weaknesses? 

Models are simplifications of the real world and form theoretical contexts. Based on research, they interact naturally with other models and theories. 

Therefore, Marketing Models is most effective when combined with a good basic marketing textbook or as a guidebook for business people and organizations with certain practical experience.

Contributors: Ole E. Andersen, Christian Grandjean, Birgitte Grandjean, Heidi Hansen, Niels Kühl Hasager, Svend Hollensen, Sine Nørholm Just, Jan Kyhnau, David Juul Ledstrup og Michael Sjørvad
Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 225
ISBN-13: 9788759332016
Indbinding: Hæftet
Udgave: 1
ISBN-10: 8759332018
Kategori: Markedsføring på internettet
Udg. Dato: 4 jun 2019
Længde: 18mm
Bredde: 173mm
Højde: 241mm
Forlag: Samfundslitteratur
Oplagsdato: 4 jun 2019
Forfatter(e): Kim Buch-Madsen (red.)
Forfatter(e) Kim Buch-Madsen (red.)

Kategori Markedsføring på internettet

ISBN-13 9788759332016

Sprog Engelsk

Indbinding Hæftet

Sider 225

Udgave 1

Længde 18mm

Bredde 173mm

Højde 241mm

Udg. Dato 4 jun 2019

Oplagsdato 4 jun 2019

Forlag Samfundslitteratur