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Marketing in Food, Hospitality, Tourism and Events
- A Critical Approach
Engelsk Paperback
Marketing in Food, Hospitality, Tourism and Events
- A Critical Approach
Engelsk Paperback

529 kr
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23 - 25 hverdage

Om denne bog
Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries.Targeted at final year undergraduate students and master''s level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.
Product detaljer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781906884222
Indbinding:
Paperback
Udgave:
ISBN-10:
1906884226
Kategori:
Udg. Dato:
31 maj 2012
Længde:
0mm
Bredde:
189mm
Højde:
246mm
Forlag:
Goodfellow Publishers Limited
Oplagsdato:
31 maj 2012
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